ADMAN DNA

DNA LIST

Finding myself through professions As there are many companies in the world, there are many types of jobs for people work there.Let's analyze the ecology of unique professions in advertising.

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    01 Anatomical chart of advertising industry's account executive An executive who single-handedly shoulders all aspects of work. It includes clients' caampaigns such as strategy, budget, and schedules. The executive stands between the client and the staff of his/her own company, busily running around day after day striving to create the best possible proposals for the clients. Many account executives know their way around restaurants.
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    02 Anatomical chart of advertising industry's strategic planner A strategic planner is someone who uses the results of qualitative and quantitative research to create the blueprints for the output of an advertising company by conducting all sorts of duties from product development to communication strategy planning. Sound of someone vigorously typing on a keyboard is echoing across the company office.
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    03 Anatomical chart of advertising industry's Copy Writer A strategic planner is someone who uses the results of qualitative and quantitative research to create the blueprints for the output of an advertising company by conducting all sorts of duties from product development to communication strategy planning. Sound of someone vigorously typing on a keyboard is echoing across the company office.
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    04 Anatomical chart of advertising industry's designer We call a person who could make ideas into reality based on the cncept “designer”. A designer is in charge of visualizing the advertising strategy developed by a project team.
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    05 Anatomical chart of advertising industry's PR officer The mastermind that plays with information creating a state where positive information about the client or the client' product starts to just walk around on its own as if alive. A PR officer does not think of how to get the advertisement to the consumer, but instead designs the way products should be talked about and devises ways to make it happen. A PR officer is the scenarist – for the society itself. A PR officer is always on the lookout for anything newsworthy, so he/she always knows the latest fashions and carries around a wide variety of unorganized knowledge.
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    06 Anatomical chart of advertising industry's promotion planner The mastermind of action design, someone who makes that last push when a customer cannot make up his mind whether to buy a product or not. When it comes to moving people, a promotion planner is ready to use any means available including “premiums for all”, images, digital tools, and events. Since a promotion planner does all kinds of work with diverse output, people often do not really know what he/she is actually doing.
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    07 Anatomical chart of advertising industry's interactive planner A mastermind with amazing planning abilities backed up by cutting edge digital tools and technologies, someone who makes the consumers' future richer and more pleasant. An interactive planner is a bit too much at home with various vocabulary of the digital age and his/her remarks often result in a dumbfounded look on the faces of coworkers.
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    08 Anatomical chart of advertising industry's media producer A media producer not only purchases the ad space of various media but also designs and produces all kinds of projects – utilizing various media to all kinds of ways and means. A media producer is probably the closest to the image of an adperson created in TV programs and magazines.
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    09 Anatomical chart of advertising industry's media  planer A strategist who creates tactics and strategies of media business. Knowing the strengths and weaknesses of each and every media, conducts detailed analysis and creates cohesive plans. A media planner needs knowledge encompassing all kinds of media as well as good planning ability.
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